To succeed, every business needs to stand out. Even better, a business should become famous in the minds of consumers for something outstanding.

 
What can your business become famous for? For instance:

-         We recently saw a British Pub that, under the advice of famous chef Gordon Ramsay, created a campaign to bring back homemade gravy. They started a parade, a festival, and even printed up T-shirts to establish themselves as famous for cooking up top-notch homemade gravy. 

-         In a cluttered local market for diners, a diner in our town in Florida is becoming famous for offering British-style service and unique breakfast dishes. They serve tea in British-style tea pots, and offer a quirky set of British baked scones and other goods. They also offer a unique menu that goes beyond the traditional eggs, pancakes, and bacon by adding some gourmet offerings. That way, they stand out from the crowd – and their food is outstanding. 

-         A local plumbing firm guarantees that it is not only has the best plumbers in town, but also the cleanest. Their slogan promises that they are “the cleanest plumbers in town,” and their plumbers have a set of processes that no other plumbing company has to provide quality workmanship and professional handling on all service calls. 

-         An orthopedic surgeon landed a deal to be the official surgeon of a minor league baseball team in town. Now he can promote himself with that distinction, and also gives out T-shirts with the team’s name and his medical practice name. Everyone in town knows him as the surgeon for professional ball players. 

-         An online company that sells etiquette training kits has developed a reputation for making etiquette training fun, and not stuffy. In fact, the first chapter of her training manual is called, “What is a Cotillion, anyway?” 

-         There is a miniature golf company – also in my home town – that stands out for the national chains (like Putt Putt) by creating a putting course with an adventure theme. They even have a lake filled with alligators, and kids can buy pieces of meat and feed the gators from a wooden pole (all done very safely). Kids from all over the place beg their parents to go to the “alligator golf course.” 

Admittedly, some of the above strategies may seem a bit gimmicky. Nevertheless, they help the business stand out from the crowd. What is something that can make your business stand out? What will make you famous (in a good way) in the minds of your target market?